Faryn Sand

10th September 2024

Neurodiverse Teams: Discovering New Talent

Company's first content on this topic, which later led to a digital course used by several Fortune 500 companies. I developed and authored this article for ed-tech company specializing in professional development, introducing the topic of neurodiversity to the team to elevate their position as thought leaders in inclusion.

31st March 2025

Tools to Build Emotional Readiness in Uncertain Work Environments

Authored this article for company devoted to elevating emotional intelligence in the workplace. Developed topic to further introduce prospects to app tools otherwise hidden behind user wall. Distilled nuanced topic into a clear how-to, using company's brand-aligned voice and style.

10th September 2024

Empathy in the Workplace: Bridging the Divide for Stronger Hybrid Teams

Strategic content for post-pandemic workplace landscape. Developed and authored this article for ed-tech company specializing in professional development. Consistent with brand voice and thought leadership presence.

10th September 2024

Exercises for Unlearning Unconscious Bias

Researched and authored this article for ed-tech company specializing in professional development. Intended as a resource for current clients to support their learning pathway. Consistent with brand voice and thought leadership presence.

10th September 2024

Addressing the Broken Bottom Rung

Researched and authored this article as a resource for current clients to support their learning pathway, and to spark curiosity in new prospects. Consistent with brand voice and thought leadership presence.

10th September 2024

Diversity and Entrepreneurship: How Many Minds Does It Take to Change the World?

Developed and authored this article for ed-tech company specializing in professional development. Consistent with brand voice and thought leadership presence.

10th September 2024

Cultural Flexing for Effective Leadership

Researched and authored this article as a resource for current clients to support their learning pathway, and to spark curiosity in new prospects. Consistent with brand voice and thought leadership presence.

24th April 2025

Empathic Leadership: Creating Psychological Safety in the Workplace

Company's first content on this topic, which later led to a digital course used by several Fortune 500 companies. I developed and authored this article for ed-tech company specializing in professional development, introducing the topic of empathic leadership to the team to elevate their position as thought leaders in inclusion.

10th September 2024

Building Inclusive Teams: Strategies for Effective Collaboration

Conceptualized and authored this article as a resource for current clients to support their learning pathway, and to spark curiosity in new prospects. Consistent with brand voice and thought leadership presence.

10th September 2024

Uncovering Implicit Bias: Strategies for Awareness and Action

Researched and authored this article for B2B sales site, intended to spark curiosity in new prospects. Optimized for SEO. CTA to explore related digital course products. Consistent with brand voice and thought leadership presence.

10th September 2024

Conscious Parenting: What's the Nervous System Got to Do With It?

Authored this article in alignment with brand voice and thought leadership.

10th September 2024

The Compelling Business Case for Inclusion

Researched and authored this article for B2B sales site, intended to spark curiosity in new prospects. Consistent with brand voice and thought leadership presence.

10th September 2024

White Paper | DEI & Global Mobility

Conceptualized, researched, and authored this extensive white paper in collaboration with major leader in the field of global mobility, on behalf of ed-tech company specializing in professional development. Led project management, guided direction and flow of topic organization, and worked with design and marketing teams to launch the paper for both companies. Coached Vice President of Learning for a webinar based on this written resource.

A collaboration with SIRVA. All rights reserved. Do not share or reproduce.

10th September 2024

White Paper | Globally Diverse Workplaces

Brought executive leadership idea from concept to creation. Developed and authored all content in extensive white paper to provide both clients and prospects with progressive thought leadership on DEI in globally diverse work environments.

Collaborated with the marketing team to divide paper into three parts for optimized UX and formatting for email workflow. Strategic content intended to capture email leads while sharing truly valuable content.

24th April 2025

White Paper | Copywriting for Private Client

Copywriter and developmental editor for white paper on the history and benefits of tax credit services. Improved clarity of language and sequence, and established tone consistency to uphold the company's direct, professional, and trustworthy brand voice.

21st April 2025

Editing for Long Form Case Studies and Reports

Developmental editor for case studies and reports for ed-tech leader in the field of intercultural awareness and inclusion in the workplace. Intended as lead magnets and email captures for B2B prospects, and to showcase the need for and impact of the company's training solutions.

24th April 2025

Book Excerpt | Editing and Ghostwriting for Private Client

Developmental editing, ghostwriting, and support in topic conceptualization for book by private client in the field of martial arts education and training. Content is intended to be both philosophical and technical.

24th April 2025

Book Excerpt | Editing for Private Client

Lead editor for author client in the life coaching field. Compiled many hours of audio teachings from digital courses into book format, and conducted in-depth developmental editing from conception to creation.

21st April 2025

Landing Page | Creating an Inclusive Workplace Environment

Edited landing page/white paper on B2B sales site for improved clarity and writing quality. Also created email workflow based on this copy to give prospects a glimpse into company's thought leadership and inspire them to explore products and solutions.

24th April 2025

Medical Journal | Editing for Private Client

Developmental editing for biochemist's article to be published in medical journal. Sample excerpt with track changes displayed.

10th September 2024

Lead Magnet | Creating an Inclusive Workplace

Authored and created this user-friendly resource to simplify the ambiguous concept of workplace inclusion in a step-by-step mini guide. This was part of a series I introduced as a content marketing strategy to provide prospects with digestible, actionable information.

24th April 2025

Market Research for Digital Product Launch

Researched competitor market for new product initiative to implement a comprehensive user dashboard optimized for impact and UX. Created slide deck for company leadership to conceptualize scope of market and organizational goals.

10th September 2024

LinkedIn Mini Newsletter

Developed and authored this monthly LinkedIn share about culturally diverse happenings in the US and around the world for ed-tech company that leads the field of global inclusion. Strategic content that quickly improved LinkedIn following and increased subscribers.

21st April 2025

Brand Content & Storytelling

Strategized written and visual presentation of complex founding principles for personal development and learning center. Established clear word choice for different elements of the center's offerings, and helped develop a unified language for communicating brand mission across all platforms.

10th September 2024

Brand Voice Guide

Developed this basic guide for team members to establish consistent voice across all platforms and departments. Introduced concept of a unified brand voice to the company.

21st April 2025

Digital Copywriting

Wrote website copy and designed site flow for private client in financial sector, optimized for UX, content clarity, and actionable CTAs (sample pages).

24th April 2025

Email Workflow for Private Client

Wrote email workflow for private client in a very technical industry. Goal: to provide clear information on the benefits of company's services. Emails sent directly from CEO to cold prospects, so required a professional, yet personal and trustworthy tone.

10th September 2024

Lead Magnet | Pronouns & Gender Diversity

Authored and created this user-friendly resource for implementation of respectful pronoun usage in the workplace. This was part of a series I introduced as a content marketing strategy to provide prospects with digestible, actionable information.

24th April 2025

Website Restructure Notes for Private Client

Redesigned client's website layout to optimize for UX, content clarity, navigation flow, and actionable CTAs.