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Dynamic, passionate content creator & copywriter.

Faryn Sand, MA Psychology & Education

“You can make anything by writing.”

-C.S. Lewis

Hi! I'm a deep-thinking, detail-oriented writer and content creator with a drive for helping individuals and organizations achieve their goals through masterful delivery of the written word. 

I have over fifteen years of experience writing and designing content for high-level and technical endeavors in a diverse number of industries. I also support businesses to develop a strong, consistent brand voice and story across platforms and mediums. Whatever your content needs, I can accommodate them.  

Featured

Blog: Neurodiverse Teams: Discovering New Talent

In today’s economic climate, we are surrounded by signs that the labor market is shrinking, and almost everything we read indicates that an engaged, diverse labor pool is not only financially beneficial, but also an important part of ethical business practice.

Wise business leaders are therefore starting to broaden their search for employees, and in doing so, might find that their workforce now includes more neurodiverse team members.

Since this could be a new experience, it’s important to und...

Blog: Diversity and Entrepreneurship: How Many Minds Does It Take to Change the World?

It’s difficult to ignore the rapid pace at which the world’s social, political, economic, and environmental landscapes are shifting.

Simultaneously, creative innovators are working to meet current needs and ways of life. A vast array of thinkers, makers, and doers in the fields of technology, medicine, education, mental health, social change, fair-trade, and enhanced quality of life, are looking to use their unique skill sets to transform creative ideas into reality.

One critical question, tho...

Blog: Empathy in the Workplace: Bridging the Divide for Stronger Hybrid Teams

Empathy in the workplace isn’t a new concept. What is new, though, is the world’s current social and economic state coupled with the unique challenges of a global health crisis unlike most living generations have ever seen. There’s no map for navigating the obstacles of the pandemic against the contemporary backdrop of our social climate, global economy, and modern approaches to business.

What’s clear is that empathy among colleagues has never been more critical than it is at this time. With so...

Blog: Empathic Leadership: Creating Psychological Safety in the Workplace

Soaring levels of diversity in the modern workplace have created an adamant call for business leaders to cultivate work environments characterized by psychological safety—a climate in which all employees feel fully able to be and express themselves without judgment or repercussion. One might wonder how there can exist universal emotional safety when the workforce is comprised of so many kinds of individuals with drastically different life experiences. But it is possible. The key to creating a cu...

Blog: Exercises for Unlearning Unconscious Bias

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

—  Marcel Proust

Unconscious bias is a product of the way the human brain works, and is universal to everyone. In order to make sense of the overwhelming amount of new data we receive per second, the brain takes shortcuts and uses previously stored information to produce assessments and decisions about the present.

While this kind of fast thinking comes in handy during urgent situations, it’s not th...

Blog: Cultural Code-Switching: Flexing Your Style vs. Masking Who You Are

The term “code-switching” typically refers to a linguistic ability to switch back and forth between two or more languages. For those who are multilingual, this is something that can happen subconsciously, such as switching into one’s native language when emotion rises, or it can be used as a deliberate tool by the speaker, such as choosing to use the language that either contains the vocabulary or tone that best supports what they want to communicate.

There is also another kind of code-switchin...

Blog: Cultural Flexing for Effective Leadership

Whether we know it or not, all of us are impacted at deep levels by various aspects of our culture. Culture can have many layers, like the earth, with some aspects resting at the surface, and others deeply engrained at the core.

Sometimes we are aware of how our culture influences things like our working and communication styles, while other times we are unconsciously impacted by culture at a fundamental level.

These differences mean that most business leaders and professionals will at some po...

Blog: Addressing the Broken Bottom Rung

As the impacts of the pandemic on the US job market begin to settle, a high percentage of women are returning to the workforce. When the pandemic first began, many women left their jobs to fulfill caretaker roles, whether to care for sick relatives, or to stay home with their children and either monitor remote school attendance, or lead home school sessions themselves. Now, many women are starting to return to the workforce, especially to help pad their families’ income after the financial hit t...

Blog: Building Inclusive Teams: Strategies for Effective Collaboration

Whether you know it or not, your team is diverse.

Even when you can’t see diversity, it’s inevitably present. Like an onion, everyone has many layers of differences– things like education, socioeconomic status, ethnic or racial background, childhood and family life, physical ability, neurodiversity, gender, sexuality, and lifestyle, just to name a few!

And that’s a good thing because studies show diversity is a major asset to businesses. In fact, a recent McKinsey study revealed that diverse t...

Blog: Uncovering Implicit Bias: Strategies for Awareness and Action

Implicit bias. Everyone has it.

Why does everyone have implicit bias? To make sense of the flood of information our brains receive every second, we all take unconscious mental shortcuts and use stored information to make decisions about the present moment.

As a business leader, your own implicit bias deeply influences your professional interactions and work environment. It can lead to microaggressions, which are unconscious behaviors that unintentionally demonstrate prejudice towards others....

Blog: The Compelling Business Case for Inclusion

Are you underestimating the value of inclusion in your workplace?

This is a mistake many business leaders make that can create a negative impact on employee well-being, performance, and productivity. It weighs down the potential for organizational success and inhibits your bottom line. So ultimately, failing to allot a budget for diversity and inclusion training can really cost your company.

In a recent Pfizer case study on RW3 CultureWizard’s diversity and inclusion training, it was revealed...

Blog: Conscious Parenting: What's the Nervous System Got to Do With It?

The bond between a parent and child is one of the most important relationships. Did you know that there’s a biological pathway that plays a crucial role in shaping this connection? It’s called the vagus nerve.The vagus nerve is like a bridge between your brain and our body, regulating many essential functions, from heart rate and digestion to emotional responses, creativity, and feelings of safety in your environment. The health of your vagus nerve and the state of your nervous system influence,...

Blog: Mindful Self-Compassion for Conscious Parenting

Self-compassion isn't just a buzzword—it's a game-changer for conscious parenting. And it goes far beyond taking bubble baths and vacations (although those also have their place!)—it’s a deeper state of being inwardly kind to yourself on a daily basis, especially during difficult times.The way you treat yourself matters. It matters because you matter, and also because the way you treat yourself also impacts the way you treat others. As a parent, you’re likely focused on tending to everyone else’...

Blog: It’s Happening in Front of You (Not to You)

As rewarding as it often is to be a parent, raising children can also sometimes feel like an emotional rollercoaster. When kids and teens display challenging behaviors or experience big emotions, it can be incredibly taxing, often leaving you feeling frustrated, overwhelmed, and maybe even questioning your parenting skills.In moments of heightened intensity, there's a helpful mindset shift that can make a significant difference in how you handle these tough moments. It’s to recognize that your c...